0ne of India’s leading ethnic clothing brand, Manyavar, recently released a new advertisement featuring Bollywood actress Alia Bhatt, but it seems to have irked the sentiments of many. The new commercial starring the young actress gives a modern spin to the traditional ‘Kanyadaan’ ritual, but its mixed reception has turned into a trending topic on the internet.
Despite the popular brand’s experiment to connect with today’s generation with their progressive thinking touched a few hearts, many slammed the advert for its anti-Hindu propaganda. While Alia, dressed in a beautiful bridal outfit, shares the modern views of a bride while questioning the conventional beliefs, the advert focuses on the concept of redefining the Hindu wedding ritual ‘kanyadaan’ with ‘kanyamaan’, but it seems to have hit the wrong chord with a few.
Manyavar is continuously offending hindu feelings by there toxic propoganda.. Fyi its daan of surname not of girl. Who ever is still thinking of buying from this brand is doing a huge disrespect to hindu religion #Kanyamaan
— Manish (@manishk93843663) September 19, 2021
Woke feminism by drugwood to reform Hinduism. But total silence on cult of Halala, TTT, Polygamy, Iddat, Child marriage that views women as property@aliaa08 is probably inspired by her women-empowerment champ daddy to give gyan on Kanya ka Maanpic.twitter.com/HwDUuvHlmN
— Gems of Bollywood (@GemsOfBollywood) September 18, 2021
“Kanyadaan to kanyamaan because we are all sooo empowdered vroooo”
what a crazed world this is!
Pagleton ki kami nahin hai iss sansar mein
Ek dhoondho jhund ke jhund milenge https://t.co/pqnV44MsU2
— Anshika Shukla (@anshikashukla_) September 18, 2021
— Neel Bheda (@RKs_Naif) September 17, 2021
— Yo Yo Funny Singh 🇮🇳 (@moronhumor) September 18, 2021
On the other hand, many netizens lauded the advert and hailed the new progressive thinking that it highlights. A few Twitter users have even applauded #Kanyamaan as the modern way of life while expressing their support to the advert that aims at respecting brides.
— Tushna (@IAMTushna) September 17, 2021
Indian women aced every field of life from technology, medicine, sports to politics ..
Thousands stories can showcase their achievements and inspire those who are struggling yet ..
But content creators believe that role reversal in Cadbury ad or Kanyamaan is real empowerment ..
— The Brain Doctor (@DNeurosx) September 19, 2021
We dont need to keep defending everything related to hinduism. A woman is not a lifeless object to be given as gift or donated to someone else. Beautiful ad with the right message. Yes to Kanyamaan because even women deserve respect.
— Sairandhri (@Yagyaseni78) September 20, 2021
#KanyaMaan is absolute luv ❤️
— Prags (@appealing_soul) September 18, 2021
Meanwhile, Cadbury had recently re-released its popular 90s Dairy Milk advert in which they swapped the gender roles, and managed to hit the bull’s eye. Apart from hailing it as a masterstroke, millennials and Gen Z alike, praised the company for coming out with such a brilliant concept.
Cover Image: Twitter