7 Shopify SEO Tips to Improve Your Shopify SEO and Boost Your Google Rankings

0
638
Shopify-SEO

Shopify is a popular eCommerce platform noted for its simplicity and plug-and-play functionality. Unfortunately, like most popular eCommerce platforms, Shopify is not specifically designed for SEO; thus, optimizing a Shopify store for search engines has drawbacks and hassles. Shopify has begun to consider Shopify SEO company about their platform in recent years, and they still have a long way to go if they want our full approval.

So, are Shopify sites the most SEO-friendly eCommerce platform? Most likely not. Is it possible for Shopify sites to achieve high Google rankings and generate significant organic traffic and revenue? Absolutely.

Look at these 13 Shopify SEO company techniques to get started:

1-Make your Shopify homepage more appealing:

In terms of Shopify SEO company, your homepage is among your most crucial pages. Make sure your homepage has a title geared toward the broad keywords that describe your store. Provide a meta description that describes all your Shopify store’s items and services.

2-Avoid employing duplicate content:

Regardless of the CMS you choose, duplicate content is a big no-no for SEO. You may elect to have many product URLs for almost the same product with similar content for broader digital marketing objectives. In some circumstances, you’ll need to use canonicalization to tell Google which URLs should be crawled and which should be ignored, so you don’t get punished for thin or duplicate content. 

3-Improve the titles of your shopify pages:

Ensure that all your most significant pages, such as your homepage, category and subcategory pages, and product pages, have keyword-rich titles written manually. If composing them by hand will take too long, use dynamic tags in the meanwhile. This is critical for any website, yet it is sometimes disregarded.

4-Compose Captivating Meta Descriptions:

Although meta descriptions aren’t a direct ranking component, raising SERP click-through rates CAN help you rank higher.

Before producing a meta description, ensure you know what keywords the page ranks for. Then, using the keyword in your meta descriptions, get them to click on your result. Make your meta description pop by yelling, “CLICK ME!”

5-Image Enhancement:

Here’s everything you need to know about photos for your Shopify eCommerce store:

  • Only use high-resolution photos that have been reduced and optimized for web use.
  • Not random variables and letters but descriptive keywords should be used to label images. Separate terms within your slug using dashes (not underscores), such as “custom-red-ear-tugs.”
  • To describe your photographs to search engines and the visually handicapped, use “alt” attributes in the source code.
  • If you don’t have any access to a designer or developer, use a tool like Tiny PNG to compress photos for the web.

Shopify has instructions on achieving this and information on the necessity of image optimization.

6-Optimize the Product Page:

If you have your own eCommerce business, you need your commodities to rank naturally on Google. You must ensure that your goods are represented using keywords commonly used by consumers looking for those things. Make sure your product pages are dialled in so that both users and search engines can absorb them. You may check the associated search volume and competitiveness with keywords you want to target using keyword research tools like Ahrefs. 

7-Optimize your categories:

Picking the most keyword phrases with eCommerce purposes is the most crucial component of category optimization and on-page optimization. Update your category page content to incorporate your target keywords in the title, meta description, headers, text, image file names, and so on once you’ve chosen the proper terms to target. In our eCommerce SEO guide, you can learn much more about on-page optimization for eCommerce companies.

Conclusion:

Probably not quite yet. But, perhaps, you’re now closer to your goal than you were before reading these Shopify SEO recommendations! Learn how to increase online sales through numerous channels for more ideas. Give one of the specialists a call if you still have queries about your Shopify SEO company.