October 24, 2021

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5 Reasons To Enter The World Of Scotch Whiskey With 100 Pipers



Ranging from beer to vodka and rum, liquor lovers have a wide range of beverages to choose from for celebrating with friends, chilling on weekends, or enjoying laid back evenings after work. But nothing raises spirits like the finesse that a good quality Scotch brings to the table. This is one amalgamation of flavors and aromas, that is a treat for the senses.

When alcohol aficionados develop a penchant for identifying and appreciating elements of fine whisky, it’s time for them to graduate to scotch. And the True Legend in the world of Scotch whiskies is Seagram’s 100 Pipers – India’s largest selling scotch brand, it is the first & only Scotch to achieve the milestone of 1 Million+ cases in sales in India. 100 Pipers is also the second-largest Blended Scotch in Asia.

Created by blending 30 of the finest scotch whiskies from Speyside, Highland and Islay in Scotland and leveraging the expertise of master blenders from the house of Chivas Brothers, 100 Pipers is the preferred brand for Scotch consumers in India.

With a global footprint spanning 8 countries across Asia, Europe, Africa, Middle East & South America, 100 Pipers brings a truly international experience to the Indian consumers, with the widest range of unique Scotch variants.

We’re sure you want to learn more about this ‘All Rounder Scotch’. Don’t worry, we’ve got you covered.

1) CAREFUL CRAFTSMANSHIP REFLECTED IN EVERY SIP

Developed by the master blenders at Chivas Brothers, 100 Pipers Deluxe, the brand’s oldest offering in Indian market, was crated by selecting 50 of the finest scotches from across Scotland, trying them in 517 different blends and then choosing 30 scotches that went into the final blend – clearly, 100 Pipers is the “Best of Scotland, All in 1 Bottle’

2) UNIQUE BOUQUET OF WHISKY EXPRESSIONS – SCOTCH BLENDING MEETS ART!

Seagram’s 100 Pipers’ burgeoning popularity has much to do with its unique product range. Apart from 100 Pipers Deluxe, it also offers 2 more expressions – 100 Pipers Blended Scotch Aged 12 Years and 100 Pipers Blended Malt Scotch Aged 8 Years.

Its premium variant ‘100 Pipers Blended Scotch, Aged 12 years’, an exceptional aged variant that crossed 100,000 Cases in annual sales for the first time ever since its launch in 2012. It is now the largest selling 12 Year Old Scotch in India, confirming that “Age Matters” to the discerning Indian scotch afficionado.

Asserting its dominance in the Scotch whisky market, the brand had recently launched a game-changing innovation ‘100 Pipers Blended Malt Scotch, Aged 8 Years’. A blend of only Single Malts, this is the first & only ‘100% Malt Scotch’ in its segment.

3) 100 PIPERS MAKES EVERY MOMENT LEGENDARY

With such a unique portfolio of offerings, there is something for everyone in the 100 Pipers family.

100 Pipers Deluxe has a full-bodied, mellow flavor that perfectly pairs with well-balanced notes of fruitiness & soft smokiness.

A classic ‘On The Rocks’ serve works the best for this Scotch – the smooth yet soft smoky flavour of 100 Pipers can be enjoyed neat or over ice.

100 Pipers Blended Scotch, Aged 12 years’ is a beautiful symphony of sweet mellow notes, soft smoky strokes, and well balanced hints of fruitiness.

100 Pipers Blended Malt Scotch, Aged 8 Years has a light profile with a balanced taste that sees notes of citrus orange/rich marmalade intermingle with ripe honeydew melon. This is best served as a ‘Malt Ball’ – on the rocks with some orange zest.

4) THE PERFECT POUR FOR EVERY TASTE BUD

To mark the debut of scotch whisky in your life, an evening can begin with a peg of 100 Pipers Deluxe alongside Indian meat dishes off the ‘Tandoor’ (traditional clay oven). With regards to Western cuisine, grilled skewers / asian satays are excellent choices.

If you prefer a more complex flavor profile, try 100 Pipers Blended Scotch Aged 12 Years. A robust mouthfeel with a nose of far away smoke, the whisky comes alive when paired with cured meat like smoked salmon or ripened cheese like brie and camembert. Pairing this whisky with mushroom dishes (both Indian & Western) is a match made in heaven.

And for the game-changers who want to enter the world of Malt Scotches, there is 100 Pipers Blended Malt Scotch, Aged 8 Years.

Such Single Malt taste profiles go well with both European cuisine as well as Indian cuisine like lightly marinated meat/cottage cheese dishes (as opposed to mutton dishes or traditional heavy Indian preparations)

5) A BRAND THAT WALKS THE TALK

Seagram’s 100 Pipers’ burgeoning popularity has much to do with its unique product range and strong consumer resonance with its purpose-led initiatives due to their uniqueness, authenticity & credibility.

Like, the international award-winning Legacy Project – which showcases endangered Indian artforms via Limited Edition Packs & provides tangible livelihood support to artisans. Recognized internationally & in India by some of the most prestigious awards in the world for creative excellence, The Legacy Project won the Bronze Pencil at One Show Awards (New York), Merit at D&AD Awards (UK), Bronze at Spikes Asia and multiple honours at Kyoorius Creative Awards.

Also, the 100 Pipers Play for a Cause platform that has been leveraging music for many years to raise awareness & funds for various social causes like meals for underprivileged, flood relief, etc. in addition to supporting the partnering musicians.



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